Turn your IT skills into business-building skills. Whether you want to expand your opportunities inside a corporation or build your own company, this certificate will teach you what you need. First, a foundational course in the latest information technologies. Next, a course in Marketing for IT, teaching both the fundamentals of marketing and the specific techniques used for information technology products and services. Then a course on aspects of law on topics related to information technology, including privacy, intellectual property, and anti-trust. Finally, a course in entrepreneurship for the IT professional, in which you learn how successful businesses are designed and funded. Give yourself the chance to control your own destiny.
Management's needs for information have greatly increased in importance, quantity, and variety. This course studies the use of computerized information systems to satisfy those needs. Subjects include the types of information systems, the use of the computer to develop reports and information in support of the key decision-making responsibilities of management, computer technology from a manager's viewpoint, prioritization of information system needs, and systems development methodology. The student will analyze an organization's information needs and prepare an information systems plan.
Developing products for the evolving online and computer industries requires an understanding of content development, knowledge of industry trends and the ability to develop and distribute deals that successfully bring your product to market. This course examines consumer demand, industry projections, delivery platforms, source of materials, market research, the product development process (from concept to consumer support), channels, and distribution marketing. Students are required to work in teams and create a product development plan.
The course is a study of every major area of law that has an impact on the IT professional. The focus of the course is on issues pertaining to electronic commerce and other technology-intensive business practices. The course discusses basic commercial law, jurisdictional issues and the contracting environment for on-line activity, including UCITA, intellectual property law, domain names, the protection of databases, privacy and publicity rights, and government regulation, including content based restrictions,criminal law, and the prospective taxation of electronic commerce. The goal of the course is to provide basic background in these issues for non-lawyers. The course enables information technology managers to better handle their legal resources and better understand their commercial opportunities.
In this course students will present their own start-up ideas, and will also create a business plan as part of a team. They will develop an understanding of entrepreneurship and innovation, and will learn how to plan, start and grow a business venture. The course will focus on the creation of new businesses based on emerging technologies, including analysis of successes in software, electronic commerce, and consumer product companies. Differences between large and small companies will be discussed, as well as intrapreneurship, the creation of new efforts inside a large organization. Case studies and experiences will be interwined with the results of research into entrepreneurship.
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