Howe School Course Catalog

BT 201	Business Plan III: Diagnosing and Measuring Customer Satisfaction
Overview
During this 2nd year course that focuses on measuring customer satisfaction and expectations, students will gain an understanding and appreciation of the issues that must be addressed to initiate a CSM program, the issues that go into the development implementation and managerial considerations involved in CSM. Topics include: customer satisfaction; "Customer Value Model;" and collecting and analyzing demographic and psychographic data.
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