AcademicsResearchPeopleNews & EventsAbout Howe

Global Programs

Howe Advantage

Undergraduate

Graduate Programs

PhD

Distance Learning

Academic News

Howe Course Catalog

Registrar Schedules


Heath Lecture Series

Alumni

Apply Now!

Multisource Feedback
Stevens Institute of Technology

Howe School Course Catalog


Complete Course Catalog

MIS 661 Marketing Online

Overview
Developing products for the evolving online and computer industries requires an understanding of content development, knowledge of industry trends and the ability to develop and distribute deals that successfullybring your product to market. This course examines consumer demand, industry projections, delivery platforms, source of materials, market research, the product development process (from concept to consumer support), testing, packaging and distribution marketing and copyright issues, and product protection and registry procedures. Students are required to work in teams and create a product development plan.