16.02.07 21:19 Age: 3 yrs
The Consortium for Corporate Entrepreneurshipís Symposium on Commercializing Breakthroughs, February 19-20
By: Heidi Bertels
Only three more nights to sleep!
The new symposium from the Consortium for Corporate Entrepreneurship focuses on the discovery and commercialization of breakthroughs. The symposium has its usual format which allows companies to capitalize on the small scale of the event and the intimate interaction with world-renowned researchers. The whole symposium evolves around the tailored needs of the companies and the key challenges they face with regard to the symposium topic. On the first day, member companies of the Consortium position their breakthrough innovation objectives; learn best practices and ideas from each other and brainstorm about what the key issues to be addressed on the second day are. On the second day, Vijay Govindarajan from the Tuck School of Business at Dartmouth and Mike Tushman from Harvard Business School will present their latest research and insight on discovering and commercializing breakthroughs to the companies. The afternoon involves ìcross company theme breakoutsî and a session to consolidate ìcompany take awaysî to maximize learning. This year, attending companies are Becton Dickinson, Ethicon, ExxonMobil, Johnson & Johnson Consumer, Milllipore, and Proctor and Gamble. The Consortium looks forward to a new, enriching conference with its consortium members and other companies.
